Saturday, 11 February 2012

Creating A Facebook Fan Page For Business

Online social networking is changing completely as it was some time before. More and more individuals, firms and companies are using social media platforms as their top marketing methods. Facebook is one such favorite social media platform for all.
Creating a custom Facebook Fan Page for your online business can give you high web exposure and web promotion to get better results. Of course there are many new social networking sites that achieved huge success over time and helped business owners a lot, but Facebook stands out of the crowd and are still the favorite for many.
Well built, attractive and impressive Facebook fan page can help your business grow in no time. It helps you in getting the targeted customers that turns as a lead for you to give you better profits regularly.
Facebook is an excellent social media site that can be used brilliantly for marketing purposes. The popularity of this site is still growing day by day. You won't believe that every 3rd women who is the member of Facebook login to their account daily. This opens up the doors of huge success that can be achieved by using the site effectively. And Facebook Fan page design is one among them.
Interesting point is that the Fan page will deliver all the real-time updates of your happenings that you want to share with the world. You can get in touch with your friends, business clients and customers with the help of these custom pages. This offers you a perfect tool for your marketing campaigns that can be used brilliantly for promoting your brand and to build online reputation and credibility.
Step 1: One of the things we've found is that Facebook users are having trouble locating an option to "Create a new Fan Page." Facebook hasn't done a very good job positioning this option, but there is a very simple solution that leaves people kicking themselves. If you go to the search bar at the top of the page, and begin typing "create a fan page," you will notice that an option appears to "Create New Facebook Page." Click on this and let's get started!
Step 2: The next step is to choose which type of page you want to create. You have multiple options to choose from depending on what you are trying to promote, but for the sake of this tutorial, we will be creating a page for a small business - Wade's Widgets! Click on your "Local business or place," and the frame will change into a form.
Step 3: As you can see, the frame changed into a form asking you for basic information pertaining to your small business. Select a category, fill in the name of the company, address, and phone number - make sure to check the "I agree to Facebook Pages terms" box and then click Get Started!
Step 4: After filling in the form, you are brought to another page which gives you an option to upload an image. This is an excellent opportunity to throw in an image of your logo or branding. This image is the one all Facebook users will associate your company with, so be sure to choose wisely. Having a Fan Page with no profile picture gives the impression that the company is not legitimate, and will not keep users browsing long. Anyways, you have two options: the first option is to upload an image from your computer. If you choose this option, make sure the image is larger than 180px, otherwise it'll be too small for Facebook to use. The other option is to import a photo from your website - just enter the URL. After selecting an image, select Continue.
Are you looking for creating a facebook fan page for business? We provide the best custom Facebook fan page design system for as low as no cost - check out http://fanpagetoolkit.com/ today!

Facebook Commerce Is Gaining In Popularity

You've seen how Facebook has taken off by leaps and bounds in the social media world on the internet. It was just a matter of time before Facebook commerce caught on as more than half a billion people on this planet has a Facebook account.
Ride The Wave
Many people got on Facebook so that they could communicate with their friends or families. But Facebook saw the tremendous opportunity that provided for them to place advertisements in their solution. Previously people were opening blog shops to sell their products. Now, all you need to do is to have a Facebook account to be able to set up your very own online store to sell your products. So existing merchants quickly decided to ride the wave as Facebook continues to grow from strength to strength on the internet. New businesses would have their own Facebook account. But one thing that many merchants and businesses are still trying to figure out is how to sell on Facebook.
Need A Shopping Cart
You obviously need a shopping cart to be able to sell on Facebook. If not, how else would you be able to allow your friends or customers to check out the products they wish to buy? If you already have an online store, check with your shopping cart provider to see if they have a Facebook feature which allows you to post your store's selected products to Facebook. If they do, also find out whether the payment transaction process can be completed in Facebook or customers will be routed back to your online store to complete the purchase. If you do not have your own online store, you could easily set up one after making sure that the shopping cart provider has Facebook features for you to market and sell on Facebook.
Get More 'Likes'
The more 'likes' you have on our Facebook, the more people you are connected with. So when it comes to any product or service launch, your Facebook fans will be the first to know. This is where Facebook commerce takes off as merchants could choose to offer discounts to those who 'like' their products or Facebook store. In fact, now would be a good time to start preparing for the Thanksgiving and Christmas season shopping. Start building your online store and Facebook store as you will need to make both sites look good to capture the attention of your customers and friends. This year, there will be more stores selling on Facebook.
Summary
While Facebook commerce is gaining in popularity so well, merchants and businesses should take full advantage of this by ensuring that they are able to sell on Facebook easily to their customers. This will be another avenue for them to promote their range of products and services easily. Happy selling!
Are you looking for facebook commerce? We provide the best custom Facebook fan page design system for as low as no cost - check out http://www.fanpagetoolkit.com/ today!

how to create a facebook fan page

You may have a Personal Facebook Profile and even belong to a few Facebook Groups, but do you have a Facebook Fan Page for your business? You may be missing out on one of the greatest marketing strategies if you don't. Today I want to share with you one way you can use Facebook for business: by creating an Official Facebook Page, also known as a Fan Page.
If you still aren't sure Facebook is right for your company, first I'm going to provide some statistics that may have you taking a second look, then I'll discuss why and how to set up a Facebook Page. Does Facebook really matter? Yes! Definitely yes! Here are some noteworthy facts about Facebook that clearly indicate its importance and potential impact on your company:
    Half of Facebook's 400+ million users spend approximately 55 minutes on the site each and every day.
    The average user has 130 friends and is connected to 60 pages, groups, and events-this means massive viral exposure for your content is possible.
    People are sharing more than 25 billion items of interest (web links, news stories, blog posts, etc.) each month.
    Women over 55 years old are the quickest growing group of users and the average person on Facebook is 35.
Hopefully you can see from those facts and demographics, your company belongs on Facebook and make Facebook Fan Page for your business is an incredibly wise marketing tactic.
The Importance of Establishing a Facebook Page. The biggest distinction between a personal profile, group, and page is that the only one viewable to the public and indexed by search engines is a page. This provides you, your business, and your page with SEO value-you will rank higher in Google when people search for your product or service. And because it's public, individuals don't have to have a Facebook account to view your page-there's no barrier to entry.
Even though you can only have one personal profile (with a limit of 5,000 friends), Facebook will let you set up several pages with an unlimited number of fans. You're also able to message all of your fans at once with a Fan Page, but can message only a few people at once on your personal profile. What's even better is that you can focus in on a targeted niche when you send a message. For example, you could message only females of a certain age in Dallas, Texas.
The viral potential of Facebook is also important to keep in mind. This means that posts on your Official Page's wall show up in the News Feed which reaches a broader audience on all of your fans' personal profile pages (remember the average Facebooker has 130 friends-that's an additional 130 people on average that view your post X the number of fans for your page).
Another common feature of Facebook is Groups, but bear in mind, Groups aren't public content and therefore, aren't indexed by the search engines.If you want to set up a Group, I recommend you first create an Official Page for your business, and then set up a Group as a subpart of your Page.
How to Create an Official Facebook Page. It's easy to set up a Page for your business on Facebook. Just go to the Facebook homepage and click on "Create a Page." Next, you'll either sign into your Facebook account or create a new one.
When creating your Official Page, keep in mind these success tips:
    Work on it and create it before you publish it.
    Rather than inviting all of your friends to "like" your page, only suggest it to those in your target market.
    Build your page and content with SEO in mind - make your page keyword rich.
    Interact and engage; start discussions, ask questions, get to know your fans.
    Give fans something special-an incentive to become a fan. Maybe this is a coupon code, special discount, free gift, etc.
    Connect your Page with your other social media accounts like your blog, Twitter, and YouTube (consider using an application like Involver).
    Always be sharing interesting, relevant content, even if it's not your own.
    Don't forget to build your list! Add an opt-in box for a free gift directly to your Facebook Page with an application like Static FBML, which lets you add custom HTML to any of your pages.
Are you looking for how to create a facebook fan page? We provide the best custom Facebook fan page design system for as low as no cost - check out http://fanpagetoolkit.com/ today!

Friday, 23 September 2011

Increase Your Business Profit Without Breaking Your Marketing Budget


Most small business owners fail when it comes to their small business marketing plans. They've got excellent technical skills in their line of work, but that just doesn't translate to having effective marketing skills.

As a result, profitability of many small businesses has been declining over the years. Ever increasing competition is making it more challenging in many ways. For those businesses that aren't losing money, most are not producing the profit they could be if they knew how to market themselves properly.

These business owners usually just copy what they see other businesses doing, or they follow the advice of some media sales person. The problem is they copy the wrong types of businesses, and the media sales people typically only know as much about effective marketing as the business owner does.

Without the right kind of marketing system in place, the success of any business is by pure chance. To help remedy this situation, below are seven things a small business can do to increase profits while spending less on marketing.

1. Use the power of free stuff

Everyone likes getting free stuff and you can use that to your advantage. If your business lends itself to giving away free samples of your product, do that. It helps get people hooked on it. Business profits have boomed on this marketing model.

As Chris Anderson author of the book titled, "Free: The Future of a Radical Price" says, "You can make make money giving things away."  In his book he talks about how businesses are giving away products and services they used to charge for, and in return, a percentage of their customers are buying something else. As a result, they are making more money than ever.

When you give something away, you often activate a universal law called the "Law of Reciprocity." It says that when people get something free, they feel obligated to do something for you. Obviously it doesn't work every time, but it does work enough of the time.

But there is another way to give away free stuff that can greatly benefit your business. When you do it right you get something very valuable in return: customer contact info...which leads us to the next tip.


2. Start capturing customer contact info and use it

One of the biggest mistakes small business owners make is not tapping their current customer base. They let customers visit their business (online or offline) all day long without ever trying to capture their contact info so they can continue to market products or services to them.

You likely know how expensive it can be to get a new customer. But you can market to your current customers for little or no cost. Capturing and using customer contact info can mean the difference between a profitable business and one that barely gets by.

Your business has more customer value in it than a customer can possibly digest in a short visit so if you aren't continually marketing to your customers, you are throwing money away!

You can make customer contact capture easier simply by using the power of free from tip number one. Simply start a monthly drawing to give away something free and print some registration slips visitors can fill out. Also have people register online on your website.

Tell customers they only have to register once for all drawings and you will contact them monthly via email to let them know who won. Of course you will always include an offer for a product or service!

What do you give away? Anything with a perceived value makes a great free item. Free items do not have to be expensive. Buy something on sale at WalMart or at eBay and offer it. You can also offer free informational reports that help people solve their problems. People are always looking for ways to solve problems they are having.

Of course, once you capture this information you have to do something with it. If you're too busy to take on any more work, then the next tip will help you out.